Since the introduction of their first conventional bass rod lineup over ten years ago, Powell has experienced consistent and rapid growth within the segment. From that original MAX series up to present, many anglers have discovered that their new favorite rod carries a Powell logo. Out of all the bass rods offered over the years, the Endurance lineup was one series that saw tremendous success. Although many anglers were saddened by the departure of those beautiful purple rods, the word is now out—they’re returning! Back and better than ever, these rods deliver newly-revised cosmetics with the performance to back it up. Powell CEO and Master Rod Designer Keith Bryan wanted to stick with the purple color familiar to Endurance fans, but incorporate a bit of a twist this time. For a uniquely-different look, new Endurance rods now feature pearl purple paint around the logo area that shifts coloration depending on the available light. In addition, all models sport matte-black proprietary Maxumfiber blanks, premium cork grips with inset Powell butt caps, proprietary tight-locking full reel seats, and Fuji Alconite guides.Ranging from 6’10” up to 8’0” in length, there’s 22 graphite and composite models for everything from drop-shotting to swimbaits and flipping. In the mix is also a specialized 7’2” composite spinning rod that will be perfect for lighter-duty reaction bait fishing. Every Endurance rod is precisely tuned to offer maximum fishability with specifically-designated baits and techniques.